The Do’s and Don’ts of creating a corporate video: Best practices and common mistakes to avoid when producing a video for your business

Corporate videos are an essential part of modern business communication. They allow businesses to showcase their products, services, and brand values in a concise and engaging way. However, creating a corporate video can be a daunting task, especially if you’re new to video production. In this blog post, we’ll discuss the dos and don’ts of creating a corporate video and provide tips on how to avoid common mistakes.

At Bindra Productions, we specialize in corporate video production, and we know what it takes to create a video that showcases your business in the best possible light.


  1. Plan ahead: Before you start shooting, have a clear plan in place. This includes defining your target audience, message, and goals.
  2. Keep it concise: Attention spans are short, so keep your video short and to the point.
  3. Focus on your message: Your video should have a clear message that resonates with your target audience. Keep your visuals and script focused on this message.
  4. Use high-quality visuals: Your video should look professional, so invest in high-quality visuals, such as 4K/8k cinema cameras, lighting, and sound equipment.
  5. Incorporate branding: Your video should be consistent with your brand’s visual identity, including fonts, colors, and logos.


  1. Don’t make it too long: Keep your video short and concise. Avoid dragging out the message or adding unnecessary information.
  2. Don’t forget the call-to-action: Your video should have a clear call-to-action that encourages viewers to take action.
  3. Don’t forget to edit: Editing is a critical part of video production. Make sure your video is well edited, with smooth transitions and a consistent look and feel.
  4. Don’t forget about the audience: Keep your target audience in mind throughout the production process. Make sure your video speaks to their needs and interests.
  5. Don’t skimp on quality: Poor quality visuals and sound can make your video look unprofessional. Invest in quality equipment to ensure your video looks and sounds great.

At Bindra Productions, we take a collaborative approach to corporate video production. Our team works closely with you to understand your business, message, and goals, and we bring our expertise in video production to create a video that resonates with your target audience. We specialize in corporate videos, explainer videos, and promotional videos that engage your audience and leave a lasting impression.

In conclusion, creating a corporate video requires careful planning, attention to detail, and a focus on your target audience. By following these dos and don’ts, you can create a compelling video that showcases your business in the best possible light. At Bindra Productions, we are passionate about creating high-quality videos that help businesses achieve their goals. Contact us today to learn more about how we can help your business create a professional corporate video.