The impact of video on email marketing: How to use video to increase email open and click-through rates

Email marketing is one of the most effective ways to reach your audience, but it can be challenging to get your subscribers to open and engage with your emails. One way to increase engagement is by incorporating video into your email marketing strategy. Video can help to grab your subscribers’ attention, convey your message more effectively, and increase click-through rates. Here’s how you can use video to improve your email marketing efforts.

  1. Create a Video Thumbnail: The first step is to create an eye-catching video thumbnail that encourages subscribers to click and watch the video. This can be a still image from the video or a custom-designed thumbnail that includes a play button.
  2. Keep it Short and Sweet: When it comes to video in email, less is more. Keep your videos short and sweet, with a length of 60-90 seconds. This will help to ensure that your subscribers watch the entire video and engage with your message.
  3. Personalize Your Videos: Personalized videos can be a powerful tool for increasing engagement. By including your subscriber’s name or other relevant information in the video, you can make them feel more connected to your brand and message.
  4. Use Video CTAs: Adding a call-to-action (CTA) to your video can help to drive click-through rates. This can include a link to a landing page, a special offer, or a request to subscribe to your newsletter.

By using video in your email marketing strategy, you can increase engagement and drive more traffic to your website. At Bindra Productions, we specialize in creating high-quality videos that help businesses improve their email marketing efforts. Whether you’re looking for a custom video thumbnail, personalized video content, or help with video CTAs, our team of experienced videographers and editors can help. Contact us today to learn more about our video production services and how we can help you increase your email open and click-through rates.